The best part of every event was being thrown away
Badge scanners capture who stopped by. Nobody was capturing what they said. Altun exists to fix that — and to make events a channel you can measure like any other.
Anonymized proof points behind the product philosophy: capture the context, not only the contact.
5x
more lead context captured than badge-only workflows
Same day
follow-up goal for every qualified event conversation
1 record
identity, intent, summary, enrichment, and source attribution
Altun started as ThreadLoop, a tool built around one observation from real show floors: the moment a booth conversation ends, its value starts evaporating. Reps scribble a note, snap a badge, and promise themselves they'll remember. By the flight home, the pain points, the budget signals, the agreed next step — gone. What reaches the CRM is a name and a company.
We built real-time speech-to-text and AI summarization that works in the noisiest halls, so the conversation itself becomes the lead record. Then our customers told us what they needed next: the rest of the workflow. Enrichment. CRM sync. Badge scanning for the conversations you didn't have. Proof that the show was worth the spend.
So ThreadLoop became Altun — a full in-person GTM platform, with the conversation at the center instead of bolted on. Capture every lead, enrich it, sync it, measure it. And unlike anyone else in the category, keep what was actually said.
What we believe
The conversation is the lead
Identity is a lookup key. Intent, pain, and next steps live in what was said — that's what should reach your CRM.
Reps belong in the conversation
Every second spent tapping a form is a second not spent selling. Capture should be hands-free and invisible.
Events are a channel, not a gamble
If you can't attribute pipeline to a show, you can't manage the budget. Measurement is not optional.
Meet the platform built around the conversation.
Book a demo for your event workflow, or download the iOS app to try capture yourself.