Event lead capture for trade shows and conferences
Every lead. Every event. Straight to pipeline.
Altun is the complete lead capture workflow for trade shows and conferences: capture any lead, qualify it with AI, enrich it with verified data, and sync it to your CRM before the attendee leaves your booth.
Anonymized pilot benchmarks from teams replacing scanner rentals and post-show spreadsheets.
91%
of leads captured while reps were still on the show floor
8.7s
average app capture time for badge or business-card leads
0
scanner rentals needed across unlimited events
From badge to booked meeting in four steps
Event lead capture is how exhibitors turn booth conversations into CRM records: a rep captures the attendee, the lead is qualified and enriched, and it reaches sales while the conversation still means something. Altun runs all four steps in one app — no organizer hardware, no post-show data entry.
Capture any lead
Badge scan, business card, QR, form, or just the conversation — reps capture leads in seconds, hands-free if they want.
AI qualification
Qualifying context comes from the conversation itself — pain points, budget signals, intent, and next steps, auto-summarized onto the lead.
Enrich and route
Verified email, direct phone, and firmographics added automatically, then synced to Salesforce or HubSpot — deduped and routed to the right owner.
Measure ROI
Every lead is attributed to its event, rep, and campaign, so pipeline and revenue reporting is closed-loop.
Designed for the pace of a show floor
Booths are loud, busy, and short on time. Altun is built for exactly that: capture takes seconds, works offline, and never depends on the event organizer's hardware or lead-retrieval rentals.
- Capture a lead in under 10 seconds
- Offline mode — syncs when you reconnect
- Unlimited events, no per-show rental fees
Before, during, and after the show
Lead capture doesn't start when the doors open. Altun covers the full event cycle — load your target account list before you travel, capture and qualify on the floor, then hand sales a clean, prioritized list the moment the show closes. Nothing waits for a Monday-morning export.
- Pre-load target accounts and flag them on capture
- Live lead counts per rep and per day on the floor
- Prioritized, deduped list ready before teardown
Clean records, not a pile of scans
A badge export gives you whatever the organizer collected at registration — often a job title from three roles ago and a shared info@ address. Altun verifies every contact against live sources, fills the gaps, and drops duplicates before they ever reach your CRM, so the follow-up list is worth working.
- Verified email and direct phone, not registration leftovers
- Firmographics appended automatically
- Duplicates merged across reps and across events
Follow up the same day, not the next week
Speed-to-lead decides who wins the deal. Because every Altun lead arrives enriched, qualified, and in your CRM instantly, your team follows up while the conversation is still fresh — with specifics, not a generic blast.
- Leads hit your CRM in real time
- AI summary gives reps the exact context to reference
- Route hot leads to sales the moment they're captured
Event lead capture vs. organizer lead retrieval
Most exhibitors rent lead retrieval from the show organizer. Here's what changes when the capture workflow belongs to you instead.
| Organizer lead retrieval | Altun event lead capture | |
|---|---|---|
| Cost model | Rented per show, per device | One subscription, unlimited events and devices |
| Works at | Only the event you rented it for | Any trade show, conference, or field event |
| Hardware | The organizer's scanner, handed back at teardown | Your reps' own phones |
| Data captured | Whatever registration happened to collect | Badge data plus the conversation, verified and enriched |
| Qualification | Handwritten notes, if anyone writes them | AI summary of what was actually said at the booth |
| Reaches your CRM | A CSV, days after the show | In real time, deduped and routed to an owner |
| Attribution | Rebuilt by hand in a spreadsheet | Every lead tied to its event, rep, and campaign |
The flagship workflow, end to end.
“Capture, enrich, sync, measure — it's one motion now. Our reps don't type anything after the show.”
1 app
replaces scanner rentals, spreadsheets, and manual notes
Syncs to the stack you already run.
Real-time, deduped, with custom field mapping. See all integrations →
Built for every kind of event
The same capture workflow covers your whole event calendar — not just the one big annual trade show.
Trade shows and expos
High-volume booth traffic, where how fast a rep can capture decides how many leads you actually keep.
Conferences
Sessions, hallway conversations, and hosted meetings — captured with the context that makes follow-up land.
Field and roadshow events
Small, high-value rooms where there is no organizer scanner to rent in the first place.
Private and partner events
Dinners, briefings, and customer days where a badge scan was never an option to begin with.
Frequently asked questions
What is event lead capture software?
Event lead capture software replaces paper forms, rented scanners, and post-show spreadsheets with a single app that captures, qualifies, enriches, and routes every lead your team meets at an event. Altun adds the part most tools miss — a record of what was actually said at the booth.
What's the difference between lead capture and lead retrieval?
Lead retrieval is the organizer's system for reading badges at their own event: rented per show, and limited to the data registration collected. Lead capture is your own workflow — it runs at every event you attend, keeps the conversation alongside the contact, and syncs straight to your CRM.
Do we need event-organizer lead retrieval?
No. Altun captures leads independently of the organizer's system — no rentals, no per-event fees, works at any show.
Does it work at any trade show?
Yes. Altun doesn't depend on the organizer's registration system, so it works at any show — including ones where badge QR codes are encrypted or locked to official devices.
How do reps capture a lead?
Scan a badge or business card, grab a QR code, fill a quick form — or simply have the conversation and let Altun's AI capture and summarize it.
Do we need Wi-Fi on the show floor?
No. Capture works fully offline and syncs automatically once you reconnect — venue Wi-Fi is usually the first thing to fail at a busy show.
Can several reps capture at the same booth?
Yes. Every rep captures on their own phone, leads merge into one deduplicated list, and you can see counts per rep and per day.
What happens after capture?
Altun enriches the contact with verified email, phone, and firmographics, then syncs it to your CRM in real time with dedupe and routing.
Can we qualify leads at the booth?
Yes — through qualifying questions or automatically from the conversation itself, which Altun summarizes into structured lead notes.
Make your next event your best event.
See how Altun turns booth conversations into pipeline.