The lead capture platform that hears the conversation
AI powered easy to use Event Lead Capture · Data Enrichment · Meeting Transcripts · Instant follow up
Altun helps teams capture leads anywhere, understand every conversation instantly, and follow up automatically. From trade shows and conferences to field sales and customer meetings — every interaction is enriched, analyzed, and synced to your CRM.
UNBOUND 2026
HubSpot's Annual Conference
UNBOUND 2026
HubSpot's annual conference pass scanned and ready for enrichment.
Data enrichment
CompletedScott Brinker
VP Platform Ecosystem · HubSpot
sbrinker@hubspot.com
linkedin.com/in/sjbrinker
Company
HubSpot
Title
VP Platform Ecosystem
Recording summary
SummarizedAI summary: waiting for conversation...
Draft email
Ready to sendTo: sbrinker@hubspot.com
Ecosystem partnership - Meeting
Hi Scott,
As agreed, I'll send an invite for Tuesday the 15th to go over timelines.
Anonymized early-team benchmarks from event-heavy GTM teams using Altun-style workflows.
87%
of captured leads left the booth with usable conversation context
<2 min
median time from capture to CRM-ready lead record
3.4x
more specific follow-up notes versus badge export workflows
Everything your team needs at the booth
One platform: capture → enrich → sync → measure.
Universal capture
Badge, business card, QR, form — and the conversation itself. One app for every event.
Conversation intelligence
Altun listens, transcribes, and summarizes what was actually said: pain points, intent, next steps — written straight onto the lead.
AI data enrichment
Turn a name and a badge into a complete, CRM-ready contact in seconds — verified email, phone, and firmographics.
Real-time CRM sync
Every lead flows to Salesforce or HubSpot instantly — deduped and routed to the right owner.
Event ROI
See exactly which events, reps, and messages drive pipeline — from booth to closed-won.
Capture the conversation, not just the badge
A scan tells you who you met. Altun tells you what they said. Our AI captures and summarizes every booth conversation — the pain points, the intent, the next step — and writes it onto the lead automatically. Your reps stay hands-free and present; the qualification writes itself.
- Real-time speech-to-text, built for noisy show floors
- Auto-summarized into clean, structured lead notes
- Every lead arrives ready for a personal, specific follow-up
This is the capability no badge scanner has. It's why follow-up from an Altun lead converts.
One app for every kind of lead
Reps shouldn't learn a new tool at every show. Altun captures leads however they come — scan a badge, snap a business card, grab a QR, or just talk — all into one place, all synced to your CRM.
- Badge + business-card scanning at any event
- Works online or offline; syncs when reconnected
- No event hardware or rentals required
Prove what events are worth
Stop guessing which shows pay off. Altun ties every lead to its event, rep, and campaign, then shows you the pipeline and revenue behind it — so you can double down on what works and cut what doesn't.
- Per-event pipeline and ROI attribution
- Rep leaderboard and performance
- Closed-loop reporting from booth to revenue
Events that finally show up in the pipeline report.
“We stopped debating whether the show was worth it. Every lead came back with the conversation attached — our follow-up went out the same day, personalized.”
Same-day
follow-up on every captured lead
Syncs to the stack you already run.
Real-time, deduped, with custom field mapping. See all integrations →
Altun vs. manual lead capture
| Manual / badge scanner | Altun | |
|---|---|---|
| What you capture | Name + company | The full conversation + contact |
| Qualification | Typed later, from memory | Auto-summarized on the spot |
| Data | Raw badge export | Enriched, CRM-ready |
| Follow-up | Days later, generic | Same-day, specific |
| Event ROI | Spreadsheet guesswork | Attributed to pipeline |
Frequently asked questions
What is Altun?
The in-person GTM platform for capturing, enriching, and routing event leads — with AI that captures the conversation, not just the badge.
How is Altun different from a badge scanner?
Scanners capture identity. Altun also captures what was said and turns it into structured, follow-up-ready notes — so every lead arrives qualified.
Does it work at any event?
Yes — Altun is event-agnostic and doesn't depend on the organizer's scanning hardware or lead-retrieval rentals.
Which CRMs does it sync to?
Salesforce and HubSpot natively, plus Marketo, Microsoft Dynamics, Zoho, Monday.com, and Slack — with more on the roadmap.
Was this ThreadLoop?
Yes — ThreadLoop is now Altun. Same team, same conversation-capture technology, now a full in-person GTM platform.
Make your next event your best event.
See how Altun turns booth conversations into pipeline.