Prove which events pay for themselves
Events are one of the biggest line items in your GTM budget — and usually the least measured. Altun attributes every captured lead to its event, rep, and campaign, then follows it through your CRM to pipeline and revenue.
Anonymized event-ops benchmarks for teams closing the loop from booth to revenue.
100%
of leads tagged with event, rep, and capture method
4.6 hrs
saved per event on post-show reporting assembly
2.1x
faster decision cycle on which shows to repeat
Every lead tied to its source
Each lead carries its event, capture method, rep, and campaign from the moment it's created — so attribution isn't a spreadsheet exercise after the show, it's built into the data.
- Per-event pipeline and revenue attribution
- Campaign tagging synced to your CRM
- Capture-method breakdown: badge, card, conversation
See which reps and messages convert
Compare reps on leads captured, quality of qualification, and downstream conversion. Because Altun captures the conversation, you can also see which talk tracks actually turn into meetings.
- Rep leaderboard across events
- Lead quality and conversion, not just volume
- Conversation insights: what winning booth talk sounds like
Double down or cut — with evidence
Walk into planning season with a per-event P&L: cost, leads, pipeline, closed-won. Fund the shows that produce and drop the ones that don't.
- Closed-loop reporting from booth to revenue
- Event-over-event and year-over-year comparisons
- Exec-ready dashboards, no spreadsheet assembly
The report your CMO actually asked for.
“For the first time, the events budget conversation started from data — pipeline per show, not badge counts.”
Per-event
pipeline & ROI attribution, closed-loop
Frequently asked questions
How does Altun connect leads to revenue?
Leads sync to your CRM with event and campaign attribution attached; Altun then reads opportunity and revenue data back to build closed-loop ROI reporting.
Can we compare events against each other?
Yes — pipeline, revenue, lead volume, and lead quality per event, side by side, across your whole calendar.
Does it track rep performance?
Yes — leads captured, qualification quality, and downstream conversion per rep, per event.
Know what every show is worth.
See the ROI dashboard on your own event calendar.